Consulting
Consulting, Strategy, and Planning
The environment for non-profits in the UK is challenging. As a sector we are challenged to change our approaches and to innovate, to step-up our fundraising, communications and advocacy and enhance the supporter experience. We are working within new legislation and expectations from regulators, supporters, and the public.
We are both strategists and practitioners. Together we can develop fresh and innovative solutions to engage your supporters and boost your income in a rapidly changing landscape. Our experienced consultants will work with you to create a practical, appropriate, and insightful strategy to help your reach your communications, organisational and fundraising goals. And then our fundraising team can help you implement that strategy through excellent campaign execution.
Key Consulting Areas:
Telephone fundraising
- How to measure and drive 'quality'
- Creating a donor centric TM program and campaign
- Review of your program and/or suppliers
Mobile fundraising: strategy and optimisation
Opt-in and consent strategies
Moving from transactional to relationship fundraising
Campaign strategies including channel integration
Donor Journey Mapping
Communications Audits
Supplier selection, auditing and/or management
Branding and Brand Management
Theme and Message Development
Advertising Creative & Placement
This is Beyond
This is Beyond (TiB) is a collaborative initiative designed to help charities overcome common barriers in supporter engagement and fundraising. Recognising challenges such as organisational silos, product-led strategies, and pressure for short-term returns, TiB offers a structured, facilitated project that allows organisations to test, learn, and iterate on supporter journeys – without the constraints of immediate ROI.
Through dedicated project teams, data-informed strategies, and peer collaboration, participating charities develop more meaningful supporter engagement, improve experience, and lay the groundwork for long-term growth.
This is Beyond 1.0 – The Pilot
TiB 1.0 delivered incredible results. Together, we proved that small but strategic changes can have a huge impact, not least:
The addition of just one email at the right time, with the right offer, added £16,000 to the bottom line
A simple shift from a Regular Giving ask to a Lottery offer doubled phone conversion rates
Participants who received an SMS stewardship journey raised 69% more
Supplier selection, auditing and/or management
Targeted, personalized calls to high-value fundraisers increased the amount raised by 10%
Securing consents at the point of acquisition is estimated to be worth £16 per lead in year one alone
TiB 1.0 Partners
Being part of This is Beyond allowed us time and focus to identify opportunities.”
Refuge
This is Beyond 2.0
After a successful pilot, TiB is back with an extension to 1.0 launching in April 2025.
We’re looking forward to sharing our learnings from this next round of This is Beyond!
