Five Key Lessons from a Successful Membership Fundraising Campaign for the Labour Party during the General Election
Stratcom UK was delighted to contribute to the Labour Party’s recent historic General Election campaign. While some of our team brought considerable election experience from here in the UK and in North America, others experienced the frenetic pace of an election campaign for the first time. Our close collaboration with Labour’s fundraising team provided mutual insights, with their high demands and quick decision-making greatly enhancing our efforts.
The ability to move quickly is vital in a fundraising campaign, especially during an election. With only six weeks to secure donations, delays in optimisation can hinder success. Decentralised decision-making and clear responsibilities allowed us to streamline communication, seize opportunities, and drive significant contributions swiftly. This agility and clarity not only maximised our fundraising efforts but also empowered our team to execute their roles confidently, proving vital in achieving our goals.
Here are five key lessons learned:

Personalisation Drives Engagement
Personalised communication, leveraging data analytics, was key to our strategy. Tailored messages referenced past contributions, interests, and regional issues, increasing engagement as members felt valued and understood, empowering their role in the campaign's success.

Constantly Evolving Political Conversation
Static scripts were inadequate in a dynamic news cycle. We updated call guides daily to reflect the latest news, enabling fundraisers to have authentic, topical discussions, building trust, and maintaining enthusiasm during demanding weeks.

Storytelling Creates Emotional Connections
Storytelling is a powerful fundraising tool. Sharing narratives about how donations impacted the campaign created emotional connections, encouraging solidarity and contributions by showing the tangible effects of support.

Data-Driven Decision Making Enhances Efficiency
Data analytics were pivotal, allowing us to pitch fundraising requests precisely, target high-potential donors, and measure tactics' effectiveness in real-time, maximizing the campaign’s efficiency and effectiveness.

Building Long-Term Relationships is Crucial
The campaign emphasized long-term relationship building over immediate contributions. Regular, meaningful engagement with members, updating them on their contributions' impact, fostered a loyal, active membership base likely to support future initiatives.
Get in touch with me at brian.roy@stratcomuk.com to discuss how we might help you and your organisation maximise your telephone fundraising strategy.
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