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Maximise Engagement Through Focus Groups and Research: Five Key Lessons for Progressive Organisations

Over many years of working in politics and campaigns, I’ve seen first-hand how robust research can drive meaningful change. Whether running national election campaigns, advising political leaders, or engaging with grassroots movements, success has always depended on understanding people’s motivations and turning that understanding into action. Now, at Stratcom UK, I’m proud to help progressive organisations — including trade unions, advocacy groups, and political campaigns — achieve exactly that. We specialise in delivering research that goes beyond the surface – with a particular focus on qualitative focus groups. At Stratcom, we use a specialised, secure,…
The Future of Digital Political Campaigns: 5 Reasons Why Programmatic Advertising Helped Labour Candidates to Victory
The Labour Party’s victory in the General Election highlights the continual shift from traditional electoral strategies to more sophisticated, data-driven approaches. Gone are the days when the primary focus was merely identifying and turning out the Labour vote. Today, the complexity of winning an election necessitates a deeper understanding of the electorate. It involves identifying the characteristics of voters most likely to decide the outcome, building relationships with these voters, and ultimately convincing them to vote Labour through compelling messaging. Programmatic advertising has emerged as a cutting-edge tool in this new era of political campaigning,…
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Thank you so much for putting the review together it is so helpful in planning the next phase and gives us some real evidence for making positive changes to things we couldn’t previously"
Jade Deeley
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Telefundraising Team Member

Thank you so much for putting the review together it is so helpful in planning the next phase and gives us some real evidence for making positive changes to things we couldn’t previously"
Jade Deeley
Individual Giving Manager


I have never felt more cared for by a company, or found one more fluid in their ability to work with the disabled. Having been with them for a while now I have seen the company grow and develop, making sure that the staff are just as cared for and valued at each and every stage. Management is very approachable and expectations in return are very obtainable. I have never enjoyed working so much”
Sharon
Telefundraising Team Member