Engagement
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Maximise Engagement Through Focus Groups and Research: Five Key Lessons for Progressive Organisations
Over many years of working in politics and campaigns, I’ve seen first-hand how robust research can drive meaningful change. Whether running national election campaigns, advising political leaders, or engaging with grassroots movements, success has always depended on understanding people’s motivations and turning that understanding into action. Now, at Stratcom UK, I’m proud to help progressive organisations — including trade unions, advocacy groups, and political campaigns — achieve exactly that. We specialise in delivering research that goes beyond the surface – with a particular focus on qualitative focus groups. At Stratcom, we use a specialised, secure,…
Suffolk Coastal Labour 2024 UK General Election
In the 2024 UK General Election, Stratcom UK and Rubikon Intel delivered a highly successful digital campaign for the Labour candidate in Suffolk Coastal. This campaign was particularly noteworthy for its use of data-driven programmatic advertising and real-time optimization to engage and persuade voters in a traditionally Conservative stronghold. Campaign Highlights Targeted Geo-Ads: The team identified and targeted with precision 33,682 voters By leveraging advanced geo-targeting tools High Engagement with Video Ads: Seven versions of issue-specific video ads were produced, resulting in a 56.39% video completion rate Cost-Effective Results: With a modest budget of £5,000,…
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Thank you so much for putting the review together it is so helpful in planning the next phase and gives us some real evidence for making positive changes to things we couldn’t previously"
Jade Deeley
Individual Giving Manager
I have never felt more cared for by a company, or found one more fluid in their ability to work with the disabled. Having been with them for a while now I have seen the company grow and develop, making sure that the staff are just as cared for and valued at each and every stage. Management is very approachable and expectations in return are very obtainable. I have never enjoyed working so much”
Sharon
Telefundraising Team Member
Thank you so much for putting the review together it is so helpful in planning the next phase and gives us some real evidence for making positive changes to things we couldn’t previously"
Jade Deeley
Individual Giving Manager
I have never felt more cared for by a company, or found one more fluid in their ability to work with the disabled. Having been with them for a while now I have seen the company grow and develop, making sure that the staff are just as cared for and valued at each and every stage. Management is very approachable and expectations in return are very obtainable. I have never enjoyed working so much”
Sharon
Telefundraising Team Member