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The Future of Digital Political Campaigns: 5 Reasons Why Programmatic Advertising Helped Labour Candidates to Victory

The Labour Party’s victory in the General Election highlights the continual shift from traditional electoral strategies to more sophisticated, data-driven approaches. Gone are the days when the primary focus was merely identifying and turning out the Labour vote. Today, the complexity of winning an election necessitates a deeper understanding of the electorate. It involves identifying the characteristics of voters most likely to decide the outcome, building relationships with these voters, and ultimately convincing them to vote Labour through compelling messaging. Programmatic advertising has emerged as a cutting-edge tool in this new era of political campaigning,…

Welcoming Brian Roy to Stratcom UK: A New Chapter in Progressive Campaign Leadership

We are thrilled to announce that Brian Roy, a distinguished senior figure in the UK and Scottish Labour Party, has joined Stratcom UK as a Senior Associate. Brian brings over two decades of invaluable experience in political and public policy campaigning, along with a deep understanding of media, communications and the labour and trade union movement across the UK. The appointment, given his experience, is particularly notable during the year in which a UK General Election will take place and in the context of increasing attacks on workers’ rights, and industrial action as a result….

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Thank you so much for putting the review together it is so helpful in planning the next phase and gives us some real evidence for making positive changes to things we couldn’t previously"

Jade Deeley
Individual Giving Manager

I have never felt more cared for by a company, or found one more fluid in their ability to work with the disabled. Having been with them for a while now I have seen the company grow and develop, making sure that the staff are just as cared for and valued at each and every stage. Management is very approachable and expectations in return are very obtainable. I have never enjoyed working so much”

Sharon
Telefundraising Team Member

Thank you so much for putting the review together it is so helpful in planning the next phase and gives us some real evidence for making positive changes to things we couldn’t previously"

Jade Deeley
Individual Giving Manager

I have never felt more cared for by a company, or found one more fluid in their ability to work with the disabled. Having been with them for a while now I have seen the company grow and develop, making sure that the staff are just as cared for and valued at each and every stage. Management is very approachable and expectations in return are very obtainable. I have never enjoyed working so much”

Sharon
Telefundraising Team Member