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The Future of Digital Political Campaigns: 5 Reasons Why Programmatic Advertising Helped Labour Candidates to Victory
The Labour Party’s victory in the General Election highlights the continual shift from traditional electoral strategies to more sophisticated, data-driven approaches. Gone are the days when the primary focus was merely identifying and turning out the Labour vote. Today, the complexity of winning an election necessitates a deeper understanding of the electorate. It involves identifying the characteristics of voters most likely to decide the outcome, building relationships with these voters, and ultimately convincing them to vote Labour through compelling messaging. Programmatic advertising has emerged as a cutting-edge tool in this new era of political campaigning,…
Five Key Lessons from a Successful Membership Fundraising Campaign for the Labour Party during the General Election
Stratcom UK was delighted to contribute to the Labour Party’s recent historic General Election campaign. While some of our team brought considerable election experience from here in the UK and in North America, others experienced the frenetic pace of an election campaign for the first time. Our close collaboration with Labour’s fundraising team provided mutual insights, with their high demands and quick decision-making greatly enhancing our efforts. The ability to move quickly is vital in a fundraising campaign, especially during an election. With only six weeks to secure donations, delays in optimisation can hinder success….
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Thank you so much for putting the review together it is so helpful in planning the next phase and gives us some real evidence for making positive changes to things we couldn’t previously"
Jade Deeley
Individual Giving Manager
I have never felt more cared for by a company, or found one more fluid in their ability to work with the disabled. Having been with them for a while now I have seen the company grow and develop, making sure that the staff are just as cared for and valued at each and every stage. Management is very approachable and expectations in return are very obtainable. I have never enjoyed working so much”
Sharon
Telefundraising Team Member
Thank you so much for putting the review together it is so helpful in planning the next phase and gives us some real evidence for making positive changes to things we couldn’t previously"
Jade Deeley
Individual Giving Manager
I have never felt more cared for by a company, or found one more fluid in their ability to work with the disabled. Having been with them for a while now I have seen the company grow and develop, making sure that the staff are just as cared for and valued at each and every stage. Management is very approachable and expectations in return are very obtainable. I have never enjoyed working so much”
Sharon
Telefundraising Team Member